THE CURRICULUM

Ten lessons.One launch.

Five stages, all pointed at the same thing: getting your product launched. Here's what you'll be able to do by the end of each one.

Get AI ready

Pre-flight

Get AI working for you
By the end you'll be able to brief AI well, set it up properly, and use it as a thinking partner rather than a search box.
four lessons
1What you need to know about AI
2The new operating model
3Setting up your AI environment
4AI as your thinking partner
Discover

Mission plan

Find the right problem
By the end you'll be able to run structured research with AI, build a reusable research agent, and map the problem, the competition and the gaps.
one lesson
5Desk research and synthesis with AI
Define

Trajectory

Decide what to build
By the end you'll be able to turn research into a clear, testable definition of the first version, and set the metrics you'll judge it by.
one lesson
6Story mapping and Given-When-Then
Develop

Build

Make it real
By the end you'll be able to brief AI to build working prototypes, and take a design through to real code.
three lessons
7Briefing coding agents
8Making live wireframes and PoCs
9Figma MCP and design-to-code
Deliver

Launch

Get it live and measured
By the end you'll be able to test with real users, measure the result, and get your product in front of the people who matter.
one lesson
10Usability, accessibility and measuring success
WHAT YOU GET

A workbook for every lesson, applied to your own product

Every lesson comes with a workbook you apply to your own product. Take the full course and you also get a live consultative session at each stage, plus my personal review of your work as you build.

Begin your mission Not sure where to start? Take the 5-min scorecard

Ready to launch?

Bring one idea and leave with a working product you've tested yourself.

Begin your mission