Get AI ready
Pre-flight
Brief AI well, set it up, and use it as a thinking partner.
FOR PRODUCT MANAGERS · NO AI EXPERIENCE NEEDED
No more waitingon engineers.
You've spent your career deciding what to build and handing it over to get made. With AI you can research it, build it and test it yourself, before it ever reaches a roadmap. I'll show you how.
Begins with a free diagnostic. Book yours →
No fixed dates, no waiting for a cohort. Your path starts with a free hour together.
go from spec to shipped
THE SHIFT
Carry the thinking all the way
You've spent your career deciding what to build and handing it to someone else to make. Then waiting. Sometimes it comes back wrong, sometimes it never comes back at all.
AI changes that. You can research an idea, build a working version, and test it yourself, before it ever reaches a roadmap. The thinking was always your strength. Now you can carry it all the way to a real product, without waiting on anyone.
01 WAYPOINT
Where the journey starts
Your first step is free
Beginning your mission starts with a diagnostic: a free hour with me, one to one. We map your path through the course, what to skip, what to go deep on, the version that fits you. You come away with a personal report whether you go on to the course or not.
02 WAYPOINT
What you'll make
Build one real product, end to end
This is the PM track, built around what you already do. You bring one idea, anything from an app to a service, and take it all the way to a working product you've tested with real users. We follow the Double Diamond you already know, with AI at each stage.
DiscoverDefineDevelopDeliver
03 WAYPOINT
The stops on the way
Ten lessons across five stages
Following the Double Diamond you already know. Here's the shape of the journey, kept light. The full lesson list lives on the curriculum.
Discover
Mission plan
Speed up the research and competitor work you already do, with AI doing the legwork.
Define
Trajectory
Sharpen the synthesis, journeys and success metrics you're already fluent in.
Develop
Build
Brief AI to build working prototypes, and learn what good design actually looks like as you go.
PMs go deepest on the design and UX craft here — the part furthest from the day job.
Deliver
Launch
Test with real users, measure the result, and get it live.
See the full curriculum
You finish with a working product you built and tested yourself.
04 WAYPOINT
At every stop
Your AI co-pilot keeps up with you
After each session it emails you a branded deck in your own words: where you are, what you've cracked, what to focus on next. It reflects back what you actually said, not what it thinks you want to hear.
Anonymised example deck
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Anonymised example deck
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Real decks already sent to students, names and identifying detail removed.
WHO'S FLYING WITH YOU
Two guides, the whole way
Me
Thirty years building products, alongside you at every stage. I review your work myself, and you've got me on WhatsApp throughout, so you're never stuck waiting.
Direct on WhatsAppYour AI co-pilot
A personalised AI set up just for you. It tracks your build and emails a branded deck after every session, in your own words, so you always know where you are and what's next.
WHO IT'S FOR
Built for PMs who want to build
If one of these sounds like you, you're cleared for take-off.
Build it, don't just spec it
Product managers who want to build and test their ideas themselves, instead of only writing them up.
Tired of the gap
For anyone tired of the gap between deciding what to build and seeing it exist.
New to AI? Perfect
Never touched AI, or dabbled and found it frustrating? We'll decode it together until you've mastered it.
TAUGHT BY SOMEONE WHO'S DONE THE JOB
I've spent 30 years building products, in-house and on the tools, at Microsoft, Channel 4, Sainsbury's, NatWest and E.ON, across research, definition, delivery and measurement. For the last two years I've rebuilt the way I work around AI, on real 0-to-1 products. You're learning what I actually do, from someone still doing it.
Microsoft
Channel 4
Sainsbury's
NatWest
E.ON
I review your work myself
WHAT IT COSTS
Take one lesson, or build a whole product with me alongside you
£99
£149
introductory · first 3 lessons only
Work through one lesson in your own time, applied to your own idea. Start with the one the scorecard points you to.
Start with one lessonThe £149 is the standard price these revert to after the introductory window.
£1,500
All ten lessons across five stages — and you build your product as you go, with live check-ins from me at every stage.
- Every lesson and workbook
- A live consultative session at each stage
- My personal review of your work as you build
- A working method you keep for good
Paid in full up front. Places are limited, since I work with each person directly.
Ready to launch?
Bring one idea and leave with a working product you've tested yourself.
this is the way