Get AI ready
Pre-flight
Brief AI well, set it up, and use it as a thinking partner.
FOR PRODUCT MANAGERS · NO AI EXPERIENCE NEEDED
Ship the rightthing first.
Reinvent how you work as a PM, and own the idea from research to working prototype.
You research the problem, spot the market opportunity, and you're responsible for what ships. But at every stage you rely on someone else to validate ideas you're uncertain of. AI changes that. Now you can explore ideas yourself, without waiting for design or engineering resource. The benefit for the designer and engineer is a prototype instead of a 40-page PRD. AI enables you to reinvent your process and extend your capability with instant skills you'd never have time to learn. The result? You'll ship the right thing first.
No fixed cohorts. Your path starts with a free hour together.
go from spec to shipped
THE SHIFT
Carry the thinking all the way
You've spent your career deciding what to build and handing it to someone else to make. Then waiting. Sometimes it comes back wrong, sometimes it never comes back at all.
AI changes that. You can research an idea and build a working version yourself, before it ever reaches a roadmap. The thinking was always your strength. Now you can carry it all the way to a real product, without waiting on anyone.
01 WAYPOINT
Where the journey starts
Your first step is free
Beginning your mission starts with a diagnostic: a free hour with me, one to one. We map your path through the course, what to skip, what to go deep on, the version that fits you. You come away with a personal report whether you go on to the course or not.
02 WAYPOINT
What you'll make
Build one real product, end to end
This is the PM track, built around what you already do. You bring one idea, anything from an app to a service, and take it all the way to a working product of your own. We follow the Double Diamond you already know, with AI at each stage.
DiscoverDefineDevelop
03 WAYPOINT
The stops on the way
Seventeen lessons across four stages
Here's the shape of the journey, kept light. The full lesson list lives on the curriculum.
Discover
Mission plan
Rebuild how you validate an idea around AI, and create personas you can actually interview.
Define
Trajectory
Use Claude Design to make it real on screen: an identity, a tone of voice, a landing page and a design system.
PMs go deepest on the design and UX craft here, the part furthest from the day job.
Develop
Build
Prototype with AI, then take the best through to a working proof of concept.
See the full curriculum
You finish with a working product you built yourself.
04 WAYPOINT
At every stop
Your AI co-pilot keeps up with you
After each session it emails you a branded deck in your own words: where you are, what you've cracked, what to focus on next. It reflects back what you actually said, not what it thinks you want to hear.
Real decks already sent to students, names and identifying detail removed.
WHO'S FLYING WITH YOU
Two guides, the whole way
Me
Thirty years building products, alongside you at every stage. I review your work myself, and you've got me on WhatsApp throughout, so you're never stuck waiting.
Direct on WhatsAppYour AI co-pilot
A personalised AI set up just for you. It tracks your build and emails a branded deck after every session, in your own words, so you always know where you are and what's next.
WHO IT'S FOR
Built for PMs who want to build
If one of these sounds like you, you're cleared for take-off.
Build it, don't just spec it
Product managers who want to build and try out their ideas themselves, instead of only writing them up.
Tired of the gap
For anyone tired of the gap between deciding what to build and seeing it exist.
New to AI? Perfect
Never touched AI, or dabbled and found it frustrating? We'll decode it together until you've mastered it.
TAUGHT BY SOMEONE WHO'S DONE THE JOB
I've spent 30 years building products, in-house and on the tools, at Microsoft, Channel 4, Sainsbury's, NatWest and E.ON, across research, definition and delivery. For the last two years I've rebuilt the way I work around AI, on real 0-to-1 products. You're learning what I actually do, from someone still doing it.
Microsoft
Channel 4
Sainsbury's
NatWest
E.ON
I review your work myself
WHAT'S INCLUDED
Seventeen lessons, one product, with me alongside you
All seventeen lessons across four stages, and you build your product as you go, with live check-ins from me at every stage.
- Every lesson and workbook
- A live consultative session at each stage
- My personal review of your work as you build
- A working method you keep for good
NOW BOARDING
Enrolment opens soon. Get on the list.
COMING SOON
JOIN THE WAITLIST
I'm finalising the first intake. Join the waitlist and you'll be the first to hear when enrolment opens.
- First to know when doors open
- First pick of the opening intake
- One email when it's ready. No spam.
Places are limited, since I work with each person directly.
Ready to build?
Bring one idea and leave with a working product of your own.
this is the way