Get AI ready
Pre-flight
Brief AI well, set it up, and use it as a thinking partner.
FOR PRODUCT DESIGNERS · NO AI EXPERIENCE NEEDED
Make yourideas real.
AI helps you give shape to your messy ideas: do the research, write the copy, explore ten directions in the time you'd have spent on one, and take the best all the way to a real, testable product. After this course, you'll know AI.
Begins with a free diagnostic. Book yours →
No fixed dates, no waiting for a cohort. Your path starts with a free hour together.
the judgement stays yours
THE SHIFT
Move from designer to builder
For most of my career the hard part was getting an idea built. You needed engineers, and you needed time. I've watched teams spend three months in Figma without a single design reaching a customer.
That's gone. You bring the idea and the judgement, AI does the making, and you can take a product from first research all the way to something real and tested. The only limit left is your imagination, which was always the part that mattered.
01 WAYPOINT
Where the journey starts
Every journey starts here
Before the first lesson we spend a free hour together, one to one, mapping where you are now and the path that fits you. You come away with a personal report, whether you go on to the course or not.
02 WAYPOINT
What you'll make
Build one real product, end to end
You learn AI here by building something real. You bring one idea, anything from an app to a service, and take it from nothing to a tested product of your own. The whole route follows the Double Diamond you already know: find the right problem, decide what to build, build it, launch it. The ten lessons are the stops along the way.
DiscoverDefineDevelopDeliver
03 WAYPOINT
The stops on the way
Ten lessons across five stages
Following the Double Diamond you already know. Here's the shape of the journey, kept light. The full lesson list lives on the curriculum.
Discover
Mission plan
Run structured research with AI and map the problem, the competition and the gaps.
Define
Trajectory
Turn research into a clear, testable definition and set your success metrics.
Designers go deepest here — the product thinking you get least practice at.
Develop
Build
Build working prototypes with AI, faster than you can now.
Deliver
Launch
Test with real users, measure the result, and get it live.
See the full curriculum
You finish with a working product you built and tested yourself.
04 WAYPOINT
At every stop
Your AI co-pilot, at every stop
A personalised AI set up just for you. After each session it emails you a branded deck in your own words, showing where you are, what you've cracked, and what to focus on next. It reflects back what you actually said, not what it thinks you want to hear.
Anonymised example deck
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Anonymised example deck
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Real decks already sent to students, names and identifying detail removed.
WHO'S FLYING WITH YOU
Two guides, the whole way
Me
Thirty years designing products, alongside you at every stage. I review your work myself, and you've got me on WhatsApp throughout, so you're never stuck waiting.
Direct on WhatsAppYour AI co-pilot
A personalised AI set up just for you. It tracks your build and emails a branded deck after every session, in your own words, so you always know where you are and what's next.
WHO IT'S FOR
Built for designers who want to build
If one of these sounds like you, you're cleared for take-off.
Designers who want to build
Product designers ready to be product builders, taking an idea all the way to a working product.
Tired of work that stalls
For anyone tired of good work stalling in a backlog, or in Figma, before a customer ever sees it.
New to AI? Perfect
Never touched AI, or dabbled and found it frustrating? We'll decode it together until you've mastered it.
TAUGHT BY SOMEONE WHO'S DONE THE JOB
I've spent 30 years designing products, in-house and on the tools, at Microsoft, Channel 4, Sainsbury's, NatWest and E.ON. For the last two years I've rebuilt the way I work around AI, on real 0-to-1 products. You're learning what I actually do, from someone still doing it.
Microsoft
Channel 4
Sainsbury's
NatWest
E.ON
I review your work myself
WHAT IT COSTS
Take one lesson, or build a whole product with me alongside you
£99
£149
introductory · first 3 lessons only
Work through one lesson in your own time, applied to your own product. Start with the one the scorecard points you to.
Start with one lessonThe £149 is the standard price these revert to after the introductory window.
£1,500
All ten lessons across five stages — and you build your product as you go, with live check-ins from me at every stage.
- Every lesson and workbook
- A live consultative session at each stage
- My personal review of your work as you build
- A working method you keep for good
Paid in full up front. Places are limited, since I work with each person directly.
Ready to launch?
Bring one idea and leave with a working product you've tested yourself.