Get AI ready
Pre-flight
Brief AI well, set it up, and use it as a thinking partner.
FOR PRODUCT DESIGNERS · NO AI EXPERIENCE NEEDED
Reinvent design,with AI.
The playbook for amplifying your creativity and craft with AI.
Up to now, your range of skills has been restricted by the time it takes to learn new ones. Your ideas often exceed your skill to execute them, so you end up discarding them. AI changes that. Have a 3D idea? AI can be your 3D artist. Want to make a custom interaction? AI can be your developer and motion designer. Any skill you don't have can be filled with AI at your side. If you can imagine it, you can build it. Reinvent design, with AI.
No fixed cohorts. Your path starts with a free hour together.
the judgement stays yours
THE SHIFT
Move from designer to builder
For most of my career the hard part was getting an idea built. You needed engineers, and you needed time. I've watched teams spend three months in Figma without a single design reaching a customer.
That's gone. You bring the idea and the judgement, AI does the making, and you can take a product from first research all the way to something real and working. The only limit left is your imagination, which was always the part that mattered.
01 WAYPOINT
Where the journey starts
Every journey starts here
Before the first lesson we spend a free hour together, one to one, mapping where you are now and the path that fits you. You come away with a personal report, whether you go on to the course or not.
02 WAYPOINT
What you'll make
Build one real product, end to end
You learn AI here by building something real. You bring one idea, anything from an app to a service, and take it from nothing to a working product of your own. The whole route follows the Double Diamond you already know: find the right problem, decide what to build, and build it. The seventeen lessons are the stops along the way.
DiscoverDefineDevelop
03 WAYPOINT
The stops on the way
Seventeen lessons across four stages
Here's the shape of the journey, kept light. The full lesson list lives on the curriculum.
Discover
Mission plan
Rebuild how you validate an idea around AI, and create personas you can actually interview.
Designers go deepest here and in the story map, on the product thinking you get least practice at.
Define
Trajectory
Use Claude Design to make it real on screen: an identity, a tone of voice, a landing page and a design system.
Develop
Build
Prototype with AI, then take the best through to a working proof of concept.
See the full curriculum
You finish with a working product you built yourself.
04 WAYPOINT
At every stop
Your AI co-pilot, at every stop
A personalised AI set up just for you. After each session it emails you a branded deck in your own words, showing where you are, what you've cracked, and what to focus on next. It reflects back what you actually said, not what it thinks you want to hear.
Real decks already sent to students, names and identifying detail removed.
WHO'S FLYING WITH YOU
Two guides, the whole way
Me
Thirty years designing products, alongside you at every stage. I review your work myself, and you've got me on WhatsApp throughout, so you're never stuck waiting.
Direct on WhatsAppYour AI co-pilot
A personalised AI set up just for you. It tracks your build and emails a branded deck after every session, in your own words, so you always know where you are and what's next.
WHO IT'S FOR
Built for designers who want to build
If one of these sounds like you, you're cleared for take-off.
Designers who want to build
Product designers ready to be product builders, taking an idea all the way to a working product.
Tired of work that stalls
For anyone tired of good work stalling in a backlog, or in Figma, before a customer ever sees it.
New to AI? Perfect
Never touched AI, or dabbled and found it frustrating? We'll decode it together until you've mastered it.
TAUGHT BY SOMEONE WHO'S DONE THE JOB
I've spent 30 years designing products, in-house and on the tools, at Microsoft, Channel 4, Sainsbury's, NatWest and E.ON. For the last two years I've rebuilt the way I work around AI, on real 0-to-1 products. You're learning what I actually do, from someone still doing it.
Microsoft
Channel 4
Sainsbury's
NatWest
E.ON
I review your work myself
WHAT'S INCLUDED
Seventeen lessons, one product, with me alongside you
All seventeen lessons across four stages, and you build your product as you go, with live check-ins from me at every stage.
- Every lesson and workbook
- A live consultative session at each stage
- My personal review of your work as you build
- A working method you keep for good
NOW BOARDING
Enrolment opens soon. Get on the list.
COMING SOON
JOIN THE WAITLIST
I'm finalising the first intake. Join the waitlist and you'll be the first to hear when enrolment opens.
- First to know when doors open
- First pick of the opening intake
- One email when it's ready. No spam.
Places are limited, since I work with each person directly.