A working product
Built around your real idea, that someone can actually use.
FOR FOUNDERS · NO TECHNICAL BACKGROUND NEEDED
Make youridea real.
The playbook for creating your own in-house digital agency.
You have a cool idea for a product or service, but you need a whole team to prove it. Designers, developers and product managers are the hats you have to wear, but you don't have all those skills. No one does. AI changes that. It gives you instant skills and a digital agency in your pocket. In this course I'll show you how to assemble your own digital agency with AI, so you can take your idea to proof of concept and get the funding you need to take it to the next stage. Agency, assembled.
You apply first, so I can check it's a fit. A few founders at a time, so the support is real.
something real to put in the room
THE PROBLEM THIS SOLVES
The pre-seed catch-22
Pre-seed is a catch-22. You need money to build something that proves the idea, and you need something that proves the idea to raise the money.
AI breaks that. With the right method, and someone who's built and shipped products for thirty years alongside you, you can build a real proof of concept first, and go to investors with the thing, not a deck about it.
WHAT YOU'LL WALK AWAY WITH
A product, not a pitch deck
You're here for the result. Here's what you'll have in hand at the end.
Proof beyond a pitch
A working product that shows the idea is real, not just described.
A product that demos well
So it presents cleanly when you put it in front of an investor.
A clear product story
The one-line version of what you've built and why it matters.
The skills to keep going
After the programme, so you're not dependent on anyone to keep improving it.
HOW IT WORKS
The same mission, pointed at one thing
We follow the same mission as the main course (pre-flight, mission plan, trajectory, build), but everything points at one thing: getting your product to a state you'd be proud to show. You get more support than a course gives, because you're here to build the product, not to learn design for its own sake.
01
Shape it
Pin down the idea, the user and the problem worth solving.
02
Define it
Decide what the first version must do, and what it can leave out.
03
Build it
Make the product with AI, with hands-on help at every turn.
04
Show it
Sharpen the demo and the story, and get it ready to put in front of investors.
Support the whole way
Throughout, you get a personalised AI co-pilot tracking your build and emailing you a branded deck at each step, and me on WhatsApp whenever you need me.
Direct on WhatsApp
Straight talk
I can get you to a real, working product that shows your idea works. Whether you raise comes down to your market, your team and your timing, and that part is yours. What you'll have is the thing that gets you in the room.
TAUGHT BY SOMEONE WHO'S SHIPPED FOR 30 YEARS
I've designed and built products at Microsoft, Channel 4, Sainsbury's, NatWest and E.ON, and rebuilt the way I work around AI on real 0-to-1 products. I'll be alongside you for the whole build, helping you make something investors will take seriously.
Microsoft
Channel 4
Sainsbury's
NatWest
E.ON
let's build your case
WHAT'S INCLUDED
One programme, from idea to investor-ready
From idea to a product you can demo, with hands-on support throughout.
- Hands-on guidance at every stage of the build
- Your product built with AI, around your real idea
- A demo-ready finish, polished to show
- A product story you can take to investors
NOW BOARDING
Enrolment opens soon. Get on the list.
COMING SOON
JOIN THE WAITLIST
I'm finalising the first intake. Join the waitlist and you'll be the first to hear when applications open.
- First to know when applications open
- First pick of the limited founder places
- One email when it's ready. No spam.
Apply to check it's a fit and to see current availability.